Breastfeeding Awareness Month Campaign
Breastfeeding Awareness Month is TLN’s Superbowl. The campaign— which aligns with the Olympic season and features a keynote by decorated Olympian Allyson Felix— was a comprehensive effort that includes a robust suite of social, blog content, paid ads, thought leadership pieces, and PR pushes. It aims to inform, educate, and inspire TLN’s core audiences—patients, lactation consultants, and employers—while further establishing TLN as a leader in the lactation care space.
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Senior Social Media Designer
Illustrator
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Develop creative and compelling content to promote lactation support and breastfeeding education.
Collaborate with the marketing team to align social media content with campaign messaging.
Ensure graphics adhere to brand guidelines and are optimized for social media
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6M+ total impressions
3,300+ new social media followers
9% engagement rate on LI
more to come!
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Alex Fritsch (Social Media Manager)
Lexsy Lutgert (Social Media Coordinator)
Instagram Posts
Our goal was to use social media paid and organic posts to inform, educate, and inspire TLN’s core audiences—patients, lactation consultants, and employers—while further establishing TLN as a leader in the lactation care space.
OOH Ads
My conceptual out-of-home (OOH) ads are designed to support breastfeeding parents in their everyday journeys.
IBCLC Referral Assets
As part of the campaign extension, a suite of branded design elements was created exclusively for IBCLCs to enhance their practice visibility and streamline client appointment booking. These assets—ranging from custom social media templates to printable materials—allow IBCLCs to easily guide clients to book insurance-covered consultations directly through The Lactation Network, ensuring a seamless experience for both providers and new parents.
