TLN Social Design
The Lactation Network (TLN) strives to connect families with insurance-covered lactation consultations, breast pumps, and resources they need to thrive. Social media is a robust part of their strategy.
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Senior Social Media Designer (Contract)
Illustrator
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Develop creative and compelling content to promote lactation support and breastfeeding education. (Instagram, IG Reels, LinkedIn)
Collaborate with the marketing team to align social media content with overall brand messaging.
Illustrate infographics that effectively communicate complex lactation information in a visually appealing and easy-to-understand format.
Ensure social media and infographics adhere to branding guidelines and are optimized for social media sharing.
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91,686 total engagements on creative over 6 months.
Over 60 templates to enable the TLN team to modify and repurpose.
Social Media Posts
Our goal was to strike a balance between educational, lifestyle, and advocacy posts.
Featured Blogs
At The Lactation Network, a series of blog articles were enhanced with bespoke illustrations and digital collages, showcasing a range of topics related to lactation and postpartum care. These custom visuals were crafted to enrich the reader experience, making complex information more accessible and engaging. Each piece was designed to align with TLN's mission of providing valuable and visually appealing content to our audience.
Instagram Reels
Reels aim to seamlessly blend creativity with strategy, resulting in visually compelling reels that captivate audiences while driving brand loyalty.