Chicago Cubs Batting Practice Experience
The Chicago Cubs Premier team hosted a batting practice for their most passionate fans, powered by Slalom. Attendees could utilize sentiment analysis to determine their walk-on song, step up to bat at Wrigley Field to capture their batting, running, and fielding metrics.
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Senior Brand Designer
Art Director
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Creative strategy
Crafted co-brand look and feel and partnership sub-brand between Slalom and the Chicago Cubs.
Creative direction for event wayfinding, 3-part video series
Project management for marketing team, videographer, and design team.
Assisted in partnership pitch proposal to Slalom CEO
Visual design execution
Presentation to Chicago Cubs and Slalom executive stakeholders
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Successful 3-day long event with over 600 Chicago Cubs Premier attendees.
Video series leveraging Cubs batting experience as a CX marketing campaign for Slalom Consulting.
Expanding an event into a CX campaign
Leveraging the “surprise and delight” principles of this event and the technologies behind it, my team built an organic marketing campaign to share with customers.
