Room at the Table Social Campaign

"Room at the Table" was a multi-faceted awareness campaign developed for The Lactation Network (TLN) with a mission to foster inclusive restaurant experiences for breastfeeding families. Recognizing restaurants as vital community spaces, this campaign aimed to convey compassion, connection, and a sense of togetherness—encouraging breastfeeding parents to feel welcome and supported while dining out.

    • Conceptual Art Director

    • Senior Social Media Designer

    • Developing creative and compelling social media content to promote inclusivity and support for breastfeeding families in restaurant settings.

    • Conceptualizing and executing early ideation to expand TLN’s brand look and feel, incorporating warmth, connection, and community-focused elements.

    • Collaborating with the marketing team to ensure social media assets aligned seamlessly with overall campaign messaging and goals.

    • Designing graphics that adhered to brand guidelines while bringing fresh, inviting visuals to social channels.

    • 4M+ total impressions

    • 6% engagement rate on LI

    • Alex Fritsch (Social Media Manager)

    • Lexsy Lutgert (Social Media Coordinator)

    • Sela Foster (Senior Brand Designer)

    • Kelly Reed (Creative Director)

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