First 5 California:

First 5 California has been leading the charge in promoting healthy childhood development across California. My team was tasked with creating impactful advertising campaigns to educate parents about the profound effects of toxic stress on children in their first five years of life.

    • Visual design

    • Art direction

    • Creative strategy

    • Designed creative concepts and assets across video, digital, social, and print media channels

    • Collaborated with the creative team to provide strategic art direction

    • Sketched for video concepts

    • Pitched innovative ideas to create impactful omnichannel campaigns.

    • Multi-lingual (Spanish and English) ad campaigns broadcasted across California.

    • Produced coloring books in English and Spanish for target audience.

    • Art directed and illustrated a scrolling storytelling website for First 5 California.

  • Ben Peters (ACD)

    Nick Callan (Designer, Art Director)

    Pamela Jo Buchwald (Principal Strategist)

    Devon Bauer (Lead Copywriter)

    Sontuyen Huynh (Illustrator)

    Vicky Hung (Project Manager)

    and many more!

Website: Address Toxic Stress

Role: Art Director, Character Design, Background Design, Illustration

To complete our campaign we created a visual scrolling website illustrating a child’s journey through their first five years.

How Toxic Stress Can Impact Children

Project Role: Art Director

Our campaign focused on toxic stress syndrome in children. Our goal was to educate our target audience in California about it’s causes and when to intervene as a parent.

Adventures of Roar the Dragon

Role: Art Director

Our team also pitched and produced a bilingual coloring book featuring Roar the Dragon in realistic scenarios that can cause children minor day-to-day stress (ex. no more swings in the park, dropping your ice cream cone.)

Roar teaches children to breathe out their big feelings, and helps them to put a name to their feelings.

Coloring book illustration by Sontuyen Huynh